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Neho & SwissID: Secure and Trusted Authentication Supporting reputational and business Goals
Summary
Neho revolutionised real estate brokerage in Switzerland with its flat-fee model. As the company sought to optimise the login process, it identified a strong user preference for email-based logins over third-party providers like Google and Facebook. To address privacy concerns and streamline account creation, Neho partnered with SwissID, achieving a secure, privacy-focused Single Sign-On (SSO) solution that aligns with its users' expectations.
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Challenge: User Preferences & Privacy Concerns
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Need for a privacy-focused SSO solution: Simplifying and accelerating account creation is critical for accessing property details and Neho's growth targets.
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High user preference for email login: 85% of users opted for email over other authentication methods such as social logins.
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Trust concerns with major tech providers: Users showed reluctance to use authentication methods linked to large global corporations (GAFA).
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Desire for a Swiss-based authentication provider: A solution recognised for security, data protection, and local trustworthiness was required.
Solution: SwissID - a Secure & Seamless Authentication Solution
The implementation of SwissID provided Neho with a well-established Swiss-made authentication solution, recognised for its security and compliance with Swiss data protection laws. The integration process was seamless, facilitated by SwissID’s technical support, which ensured a smooth and efficient transition. As a privacy-friendly alternative to GAFA authentication, SwissID aligned with Neho’s values and user expectations, reinforcing trust and security in the login process.
Results: Strong Adoption & Improved User Experience
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Adoption exceeding expectations: SwissID logins outperformed Apple and Facebook logins despite being recently introduced.
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Enhanced user trust and privacy: The integration reassured users about data security and Swiss compliance.
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Improved onboarding experience: Faster and more seamless account creation facilitated property access.
Guillaume Cougard, Head of Product, Neho
SwissID is the ideal alternative to GAFA methods. The authentication process is fast and privacy-respecting, meeting the growing expectations of our users.
Conclusion: Why SwissID is the Right Choice for Your Business
Neho’s success with SwissID highlights the importance of trust and security in digital authentication. By offering a Swiss-made, privacy-focused login solution, Neho strengthened its relationship with users and ensured a frictionless experience. If your business values secure and user-friendly authentication, SwissID is the ideal choice.
